Customer Experience × Brand Systems

I design the moments that make people choose, stay and advocate.

Customer Experience and Brand Experience professional translating strategy into premium programs, engaged communities and disciplined execution.

Mexico City · Open to CX, Brand Experience and Program roles
Portrait of Jimena Carrera in a snowy landscape
Designing Human-centered systems
9.7 average CSAT
15 dealer locations activated
01 5

premium VIP experiences designed and delivered

02 162

customer event attendees supported

03 6

vehicle sales connected to customer events

04 18+

global technology brands supported

Profile

01 / 04

Experience is not a touchpoint. It is the operating system of the brand.

My background in Graphic Design and UX helps me see the full experience: the message, the interface, the event, the operational detail and the human response behind the data.

I bring business, creativity, customer insight and AI together to turn ambitious ideas into programs that teams can execute, customers can feel and brands can scale.

CX Strategy Brand Experience Customer Engagement Project Leadership VoC & NPS Loyalty & Referrals

Selected work

02 / 04

Programs built around real customer behavior.

Dealer Enablement

Nationwide UGC rollout across 15 dealer locations.

Converted a centralized idea into a repeatable field program through training sessions, clear toolkits and local execution standards.

15locations enabled

Owner Engagement

An always-on content rhythm for two owner communities.

Built a monthly engagement strategy centered on owner relevance, community participation and authentic customer storytelling.

14owner-focused pieces / month

Creative Operations

AI-enabled workflows with stronger creative control.

Applied AI to briefs, planning, presentations, customer insights and visual ideation while preserving quality and human judgment.

~30%faster content development

What I bring

Creative sensitivity with operational discipline.

01

Customer Experience Strategy

Journey design, Voice of Customer, NPS, loyalty, referrals and insight-to-action programs.

02

Brand Experience

Premium events, community programs, owner stories and meaningful moments beyond the campaign.

03

Program Management

Stakeholder alignment, planning, budgets, suppliers, legal coordination and cross-functional delivery.

04

Creative & UX Thinking

Graphic design foundation, user-centered framing, clear communication systems and production oversight.

05

AI Workflow Optimization

Practical AI systems for customer insights, briefs, content planning, presentations and visual exploration.

Experience

03 / 04

A career path shaped by initiative, ownership and range.

Jan — Jul 2026

Zeekr & Lynk & Co Mexico

User Operations Specialist

Led Customer Experience strategy and localized HQ initiatives across dealers, agencies, suppliers, legal and cross-functional teams. Managed programs spanning VIP experiences, community engagement, UGC, loyalty, referrals, VoC and NPS.

CX StrategyOwner EngagementDealer Operations
Aug 2025 — Jan 2026

H Group · Zeekr & Lynk & Co account

Graphic Designer → Creative & Strategic Account Manager

Promoted within four months after identifying a leadership need. Led end-to-end execution across Creative, PR, Legal, Influencer Marketing, OOH and Production while rebuilding client confidence through clearer workflows and ownership.

Account LeadershipCreative OperationsStakeholder Management
Feb 2024 — Apr 2025

Development Factor

Graphic Designer

Designed integrated marketing assets for 18+ global technology brands, including Google Cloud, Microsoft, Oracle, AWS, Huawei and Schneider Electric. Used AI tools to streamline high-volume creative workflows.

Graphic DesignTechnology BrandsAI Production

Education & toolkit

04 / 04

Design-trained. Business-minded. AI-enabled.

Comfortable moving between customer insight, strategic framing, creative development and operational delivery.

Education

2019 — 2023
B.A. in Graphic DesignUniversidad Iberoamericana · Mexico City
2022
International MarketingUniversité Catholique de Lille · France
2025
Memorable UX/UI Experiences DesignTecnológico de Monterrey · Mexico City

Tools

Adobe Creative SuiteFigmaMicrosoft 365AsanaMonday.comWeComChatGPTClaudeGammaMidjourneyAdobe FireflyLeonardo AI

Languages

SpanishNative
EnglishProfessional
FrenchIntermediate

Let’s connect

Building a customer experience worth remembering?

I would be glad to hear about the challenge, the team and the experience you want to create.